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License

Introduction

Welcome to Coverr! We're a library of free videos, images and music made by talented creators, plus AI tools that let you create your own. Whether you're cutting a YouTube intro, building a website or shipping a product, we want you to use what you find here with confidence.

That's why we've kept this license short and written it in plain words. The rules depend a little on where the content comes from: our stock library, the AI content we publish, or the AI generations you make yourself.

The Short Version

  1. Use it for free. Everything Coverr publishes is free for commercial and personal projects.
  2. Build it into what you sell. Websites, templates, apps, ads and client work are all fine.
  3. Don't resell the files. Library content isn't yours to sell, re-upload or claim as your own.
  4. Your AI generations are yours. Sell them if you like, but you're responsible for what a model creates.
  5. Premium needs a plan. Plus or higher unlocks premium items; watermarked previews can't be used.
  6. No AI training. Nothing from Coverr may be used to train AI models.
  7. Sponsored content is separate. Shutterstock, iStock and PremiumBeat items follow their own licenses.

The sections below explain each part in more detail. Questions? Email us at team@coverr.co or use our contact page. We're happy to help.

Stock Library

Videos, images and music shot or produced by Coverr's creators, whether you download them on the site or get them through the API. Coverr grants you a free, irrevocable, non-exclusive, worldwide license to download, copy, modify, perform and use them, including commercially, without asking anyone's permission.

Allowed

  1. Any project. Commercial or personal, at no cost.
  2. Products you sell. Websites, templates, themes, apps, video editors, ads and client work.
  3. Offering it to your users. Site builders, template providers and video editors can make Coverr stock available inside their product. The Coverr API is built for exactly this.
  4. Any edits. Crop, re-color, trim, upscale or remix with Recreate. A Recreate result counts as your own generation.

Not Allowed

  1. Selling the files as they are. No selling, giving away or uploading the raw files, packs or collections to other stock sites or marketplaces.
  2. Claiming them as yours. No registering them as your own work or claiming them through YouTube Content ID, which would block everyone else using the same clip.
  3. Using brands that appear. Logos and trademarks in the footage aren't licensed to you.

Releases

We hold model releases for the people in our stock content but don't share them. We don't hold releases for brands, trademarks, landmarks or private property that may appear.

AI Content on Coverr

Part of the library is AI-generated: videos, images and music that Coverr creates or selects and publishes alongside stock. Look for the "AI generated" badge on the site, or is_ai_generated: true in the API.

It follows the same rules as the stock library. Use it anywhere, edit it and build it into products, but don't sell or upload the files elsewhere. Being AI-made doesn't make it yours.

Good to Know

  1. The people aren't real. People, voices and vocals are synthetic, so there are no model releases. Any resemblance to a real person is unintended. If you spot one, or a real brand, tell us at team@coverr.co.
  2. Curated, not guaranteed. We select AI content before publishing it, but details like text or logo-like shapes can slip through. Check before brand-sensitive use.
  3. Labelling is on you. If a law, platform or client requires AI content to be labelled, label it.

Premium Content

Selected stock and AI items, including vertical (9:16) footage, marked "Premium" on the site. They have the same license as the rest of the library: a subscription changes access, not the rules.

  1. Plus plan or higher: download without a watermark and use it.
  2. Without one: the watermarked version is a preview only. It isn't licensed for any use, and the watermark may not be removed, cropped out or hidden.
  3. Through the API: premium access follows your plan, not your API tier. See Using the API.

Your AI Generations

Videos, images, music, voice-overs and sound effects you create with AI Studio, Recreate, AI apps or the API. You made them with your own prompts and credits, so they're yours, and so is the responsibility.

Allowed

  1. Owning them. As between you and Coverr, you own your output, and Coverr assigns you whatever rights it has in it.
  2. Selling them. As standalone files, on stock marketplaces, or in client work and products.
  3. Editing them with any tool.

Not Allowed

  1. Inputs you don't have rights to. Only upload images, footage, audio, voices or likenesses you own or may use, and only prompt for real people with their consent.
  2. Harmful or deceptive content. No impersonating real people, passing synthetic footage off as real events, or breaking the law or our Terms of Use.
  3. Reselling AI Studio. Don't build a competing AI-generation service on top of AI Studio or the API.

Who Carries the Risk

You do. Models are unpredictable, and Coverr doesn't review what they make for you. Before you publish or sell a generation, especially in ads, launches, packaging or anything brand-facing, check it for:

  1. Real people: faces that resemble a real person or public figure.
  2. Brands and IP: logos, products, characters, artwork or buildings.
  3. Sound-alikes: music or voices that resemble an existing song or a real person.
  4. Mistakes: garbled text, distorted details, or misleading depictions of real places and events.

Generations come "as is", without any warranty that they're free of third-party rights, and Coverr doesn't indemnify you for claims arising from them.

Ownership Limits

  1. Copyright may not apply to AI output in some countries, especially with little human input.
  2. It isn't exclusive. A model can produce similar output for someone else.
  3. Model providers' rules also apply to their models' output.
  4. Labelling is on you where a law, platform or client requires it.

Using the API

The Coverr API (REST and MCP) follows the same rules as the website. Library content is licensed as stock or AI content depending on its is_ai_generated flag, and anything from the generation endpoints is your generation.

Allowed

  1. Commercial products: SaaS apps, client work, paid content and ads, on every tier.
  2. Offering content to your users inside builders, editors and other apps. That's what the API is for.
  3. Selling your generations, with the same risks as in AI Studio.
  4. Editing in any pipeline.

Not Allowed

  1. Selling library files on their own, outside your product.
  2. Bulk downloading the library, including to build datasets.
  3. Passing the risk to Coverr. You're responsible for what your users generate through your integration.

Plans and Limits

  1. Request quota depends on the tier. Demo is free, with a standard quota for building and testing. Production, on Pro and higher plans, adds higher or custom limits.
  2. Premium depends on the plan. Plus and higher plans get premium content on any tier: Plus within the free quota, Pro and higher with Production limits.

Attribution

  1. Free (Demo) apps: required. Credit Coverr and the creator where one is listed, for example "Video by Jane Doe on Coverr", linking to their Coverr profile and to coverr.co.
  2. Pro and higher (Production): not required.

Download Tracking

When a user actually selects or downloads a video, not just previews it, call PATCH /videos/:id/stats/downloads. It keeps creator stats accurate and is a condition of API access. Details are in the developer docs.

Spotting AI Content

Every video object has an is_ai_generated boolean. Filter with filter=is_ai_generated:true or filter=is_ai_generated:false, or use it for your own disclosure logic.

General Rules

These apply to everything on this page.

No AI Training

Nothing from Coverr may be used to train, fine-tune, distill or evaluate AI models, or go into a dataset for that purpose. That includes stock, AI content, your own generations, and API content and metadata. No scraping or bulk downloading for it either.

No Competing Services

Don't use Coverr content, AI Studio or the API to build a stock library, content marketplace or AI-generation service that competes with Coverr.

Attribution

Not required for anything you download from Coverr, on any plan, though it's always appreciated. Free API apps are the exception; see Using the API.

Releases and Trademarks

Privacy, publicity, trademark, property and copyright rights in what's shown still apply, especially for commercial use. Recognizable people, private places and brands may need separate permission. We require releases for content uploaded to Coverr, but we can't guarantee that every use is covered.

Your Responsibility

Make sure your use is legal and doesn't infringe anyone's rights. All content is provided "as is". If you're unsure, get legal advice.

Changes to These Terms

We may update these terms at any time, and using Coverr after a change means you accept it. Last updated November 4, 2026: we split the license into stock, AI content and your generations, added terms for premium content, sponsored content, API attribution and download tracking, and extended the AI training ban to all content.

Some search results show clips, images and tracks from partners such as Shutterstock, iStock and PremiumBeat, marked "Sponsored by" the partner. They're not covered by this license. Each partner licenses its content under its own, usually paid, terms, so check the partner's license before you use anything sponsored. PremiumBeat isn't related to Coverr Premium.

FAQ

Can I sell or redistribute the videos I download from Coverr?

Not as they are. You can't sell, license or give away Coverr stock videos, images or music, or the AI content in our library, on their own, or upload them to another stock site. You can use them in anything you make and sell, including websites, templates, themes, apps and video editing tools.

Do I need to credit Coverr?

Not for anything you download from Coverr, on any plan, though it's always appreciated. Apps on the free (Demo) tier of the Coverr API must credit Coverr and the creator for the library content they show. On Pro and higher plans, API apps don't need to.

Can I sell the AI videos and images I generate on Coverr?

Yes. As between you and Coverr, what you generate in AI Studio or through the API is yours to use, sell or license, including as standalone files or on stock marketplaces. You also carry the risk for what the model produced, so check a generation before you sell it.

Is the AI content in the Coverr library mine to sell?

No. AI videos, images and music published on Coverr, the ones with the "AI generated" badge, are licensed like stock: free to use in your projects and products, but not to sell or upload elsewhere as files. Only content you generate yourself is yours to sell.

Who is responsible if my generation shows a real person, a logo or a copyrighted character?

You are. Generative models can produce unexpected likenesses, brands or other people's IP, and Coverr can't control or review what they produce for you. Check every generation before you publish or sell it, and don't use one that includes a real person or protected material unless you have the rights.

Can I use Coverr content or my generations to train an AI model?

No. Nothing from Coverr, including stock content, AI content in our library, your own generations and API data, may be used to train, fine-tune or evaluate AI models or to build datasets for that purpose.

Can I use the watermarked version of a premium video?

No. The watermarked version is a preview for evaluating the content only and isn't licensed for any use. To use a premium video, image or track, download it without the watermark on a Plus or higher plan.

See plans
Can my website builder, theme or video editor include Coverr stock?

Yes. You can build Coverr stock into your product and offer it to your users there, for example as backgrounds in a site builder or footage in an editor. What you can't do is sell the files on their own or run a stock library that competes with Coverr. The Coverr API is the easiest way to do this.

See the Coverr API
Can I use a Coverr video for a commercial I'm making?

Of course you can, please do!

Am I allowed to edit or remix videos, images, or AI generations I get from Coverr?

Yes, fully. Crop, re-color, trim, upscale, or remix it with Recreate. Editing is permitted for stock downloads, AI content in the library, your own generations and API content alike, including with third-party tools.

Why do I see Coverr videos on other stock video sites?

Coverr started as CC0 (no copyright reserved), so many stock sites took our videos and sold or gave them away on their sites. We've since decided to keep our videos free to use for commercial purposes as long as it's not by competitors. We put a lot of resources into bringing you these videos, so we've decided to offer them exclusively on our own site.

Do you have an API?

Yes, we do! Check out our developers page for details, and see Using the API above for the license terms.

Can I use the Coverr API in a commercial app or SaaS product?

Yes. Every API tier is licensed for commercial use, including website builders, template and theme providers, app builders and video editors that offer Coverr content to their users. Free (Demo tier) apps must credit Coverr; apps on Pro and higher plans don't need to. What you can't do is sell library files on their own, build a competing stock library or AI-generation service, or use anything from the API to train AI.

How do I know if a video from the API is AI-generated?

Every video object includes an is_ai_generated boolean. Use filter=is_ai_generated:true to fetch only AI content published on Coverr, or filter=is_ai_generated:false for authentic stock footage only.

What's the format and quality of your videos?

Most of our videos are available in 4K, and every video comes in HD. All downloads are MP4 files.

Why do I sometimes see Shutterstock, iStock or PremiumBeat content on Coverr?

While we're constantly hiring contributors to add new videos, we don't always have the perfect video for every search query, so we supplement our catalog with sponsored content from partners such as Shutterstock, iStock and PremiumBeat. Plus, it helps us keep the lights on :) Heads up: sponsored content isn't covered by the Coverr license. It's licensed separately through the partner under their own terms.

What can I do with stock footage?

What can't you do with it! Videos have been shown to increase engagement over photos, so consider a video the next time you want to add visual interest to a project. Think: b-roll footage for seamless transitions, backgrounds for every environment, footage for your next music video, promo ad, or social media post. The opportunities are endless.

How can I contribute a video?

Check out our contributors page.

Can we advertise on Coverr?

Let's talk! Check out our partners page.

Why is Coverr spelled with two Rs?

Because Cover.com was taken.

Still have questions? Contact us